Alberto’s Pizza, a Cebu grown Pizza Company has its humble beginning at B. Rodriguez St., Cebu City across Vicente Sotto Memorial Medical Center hospital. A group of friends looking for ways to augment their income thought of establishing a small business. After a lot of brainstorming, they decided to put up a pizza parlor aimed at delivering pizza to the customer’s doorstep. Armed with limited funds and boundless enthusiasm, Alberto’s Pizza finally became a reality on February 28, 2008.
The owners wanted the business to be different from the existing competition thus the creation of a very affordable yet high quality pizza. Because of limited store space, the owners concentrated on delivery and soon after, doctors, interns, nurses and staff of the neighboring hospitals craved for a pizza delivery. After a few months of operation, Alberto’s pizza became a buzz word. People from all walks of life flocked to the store to dine in or take out their favorite pizza.
In less than a year, Alberto’s Pizza opened its first branch in Mabolo and from then on other branches followed. A total of 13 stores were opened to serve the public: eight in Cebu City and one each in Talisay, Minglanilla, Lapulapu, Mandaue and Consolacion. Possible outlets outside Cebu are presently being considered.
The business already has its share of ups and downs but Alberto’s Pizza, a uniquely Cebuano phenomenon continues its mission of serving the public with a good quality and very affordable pizza and providing decent jobs to less fortunate people. Presently, steps are continually being taken to improve its quality and service.
Alberto’s Pizza is something all Cebuanos can be proud of.
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